We were introduced to the essay requirements during this seminar session. This will be developing on the research found for the mini 5 minute presentation we conducted to conclude the last theory project. For this reason my essay will be regarding food menu design and its psychological impact (I entitled this "Food Menus: Scrumptious or Sales".)
We were given guidance on how the structure and style of this essay should be written, because as design students its typical to be less skilled in literary pieces in comparison to design related projects.
In this essay we are the argue the topic we are addressing, but an argument is an opinion with evidence supporting that side. With this in mind, lots of research needs to go in to each side of the debate and have supporting research to back up each of these points in order to have an effective essay structure.
A guideline for our structure was also given;
- Title
- Abstract
- Keywords
- Introduction
- set the scene
- aim of the essay
- how this will be attempted
- what to expect from the rest of the essay
- Main body
- broad initially leading to more focused writing
- not to be descriptive text
- organised areas to focus on
- critically reflect on what is presented
- literature reviews
- case studies?
- research question answered throughout
- grammar correct and checked
- avoidance of syntax errors
- Conclusion
- summary of findings
- how work will be confined in the future
- Reference list
- anything used directly in the essay
- much match those used in the main bodies of text
- Bibliography
- any material looked at or used while writing essay
- not included in the word count
Written list of "DO's" and "DON'T's" that will help in writing my essay.