the writing process

The process for Academic Writing 

• understand and analyse assignment title
• reading
• research
• make notes
• make assignment plan
• write draft
• edit draft
• proofread final draft and check references
• final changes
• submit 

What is Style?

templates to present work

In this project we were advised that the presentation of our work was essential in order to display it effectively; for assessment or to a client.  It was determined that the visual elements of the presentation should differ slightly due to it's use, e.g. for print presentations or for digital displays. However to ease the document composition per project, what we were producing here was like a guide/ template which could be customised to be suitable to any theme or output needed.  For this I thought it would be useful to deign a variety of pages which each had a different aesthetic to maintain interest throughout delivering a proposal. 

For Print

• smaller type size
• larger bodies of text acceptable
• print consideration in colour choice
• background normally paper
• images suitable for print (file format consideration)

Below shows several pages which could be used for print presentations. The grey shapes are to suggest where an image or diagram could be placed within the design. 

The colour choice here was related to what would look sophisticated yet still clearly readable against white paper background. The coral pink is used as an accent colour while the grey as a more subdue main text style.  In order to allow for the contained designs to be the main attention of the presentation the typeface chosen is graphically stylised but not fussy as to detract and interfere on the images. But also the sized are in 'small', 'medium', and 'large'. This is a key rule normally from poster design as to keep consistency but also gives a classic look that does not overrule and muddy the paper display.  Placeholder text has been used in this guide (created on Adobe Indesign) to demonstrate where the text would be situated too.  Titles/ headers/ footers and personal information can also be seen; as these are essential details when presenting ideas more formally. 

For Print

For Digital Presentations

• Type should be large
• minimal text
• no main bodies of text
• should be accompanied by oral description
• images dominent 

Exemplified below with poster design developments for Wilson's Rebuplic.

designer and client relationships

1. client comes to you the designer
2. what work is being commissions
3. be honest, can you do it
• ability
• time
• scope
• size
• resources
• cost
• should the work be outsourced
4. think should you do it
5. client and designer agree terms
• cost
• payment
• deadlines
• brief details
• technical file
6. liaise with the client
• deadlines
• project management
• booking resources
• ensure the client is on board at every stage
• keep them engages
• client sign off is important to ensure not payment issues
• do not allow scope drift
7. deliver work
• complete work
• recorded delivery
• in person
• always keep a copy of the work
8. receive receipt from client
9. send invoice to client
• send the invoice sooner rather than later
• send as soon as your receive receipt
• order number
• client contact (name of person) 
• date of commission
• date of delivery
• only supply the total cost not the break down. 
10. payment is made
• this normally means the job is complete

ip

ip- intellectual property
ipr-intellectual property rights

Patents 

these must be NEW
How things work
How they are made
What they are made from
Technical contribution

Can last as long as 16 years.
Can be costly to implement and acquire.
pre patent £25

Trade Mark

Distinguished your good/ services from your competitors
Same as a BRAND
This can be REGISTERED

Copyright

Automatic protection covering anything written or performed
Issue is proof of originality
Registration £50

Design Right

The way the object works
Similar to copyright
It is automatic
The key issue is proof and originality
Registration £50

cv

CV

There is no right way  to write a CV. The construction has basic rules, but should be representative of you so this is different per person. 

Should point of you're key characteristics;

• name
• forename
• surname
• age
• status
• contact details
• adress
• telephone
• email
• uni
• personal
• webpage
• education
• put the most recent first
• university of huddersfield
• course
• from and to
• college
• do not include grades
• from and to
• the outline of results
• skills
• driving licence 
• competent in?
• work experience
• date
• organisation
• job
• small description
• smaller projects/ competitions entered
• hobbies
• very brief
• pick 2/3 (REAL)
• interests
• keep some in reserve to discuss later. 
• referees
• not references
• ask them first before listing
• work
• academic 
• names
• company
• position
• adress
• telephone
• email

apa 6th referencing

Why reference?

• show what research you have done
• show what you have read
• to back up your points
• enable readers to follow up and read the original text 
• to get a better mark 
• have to do it to avoid plagiarism 

APA referencing

• in text citations (Kessler, 2003)
• reference list 

Mitch Miller dialectograms

Mitch Miller
Zine background featuring;
cartoons, illustration, comic etc.

Dialectogram- nonsense word, that has developed a meaning for him and others across time.
birds eye?
documentary illustration?

• drawing from above
• map like drawing 
• personal illustration of a location to other type of person. 
• it contains the details which make up that place for the people there. 
• e.g. The African Arts Centre
• e.g. The Concierge Station 
• e.g. Showman's Yard
• e.g. Mecca Social Club and Bingo 
• e.g. The Brig

From east end Glasgow originally. 

Lived in a Showman's yard in the East End. 

Started career with these dialectograms at the Showland/ Fair Glasgow. 

Regeneration of clearance for the ares?
Because of the renovation and overhaul of the area he felt it was essential to present the "unseen" areas differently.
Present their way of living.
Co production which shows their lifestyles.
Different means of communication to ease understanding of culture. 

Red Road Dialectograms

Draw Duke street
-market gallery
-need to peak peoples interest to go in and join in
Jame's end
Piershill Community Flat, Edinburgh
-run by nhs, health care thorough tackling small scale issues.
-opened up possibility for interesting stories
The Clydebank Library
-remodel the library from consultations with its users.

(click to enlarge)

https://issuu.com/dialectograms/docs/clydebank_library_wip

boiling after effects editing

In this process and production we were learning about an effect known as 'boiling' using adobe after effects. Overall this will produce a digitalised version of hand drawings/ illustrations in to an animated sequence. The use of physical line drawings on a screen has a charming quality, that restores traditional views of artwork and design. The juxtaposition of digital manipulation and organic, raw line work forms a visually interesting animation. 

Some examples of work possessing a similar style are below.  

https://vimeo.com/95192276

https://vimeopro.com/whynotassociates/ravensbourne-talk/video/29474904

I also particularly found inspiration from the "Todays programme" idents/ adverts for bbc. These dramatically use line work and illustrations to give a sort of emotional affect to the information it is presenting.  It has a more personal connection knowing the details are hand crafted and has an innocent quality. 

Firstly the hand drawn images were created. We used 3 of these, as even tracing the original sketch lead to some variations on the design outline, and this was intended. I wanted to create an illustration which was simplistic, and not complicated in detail as I wanted the drawing to 'look' hand drawn and to not be too difficult to mask during the editing process.  I chose to use a coffee takeaway cup. 

The images above were then placed in photoshop and using the 'multiply' blend mode I could ensure that the lines on each illustration could layer as accurately as possible. This was essential and it will save the animation jumping too significantly once placed in After effects. These were saved as jpeg images under the names "image_001" "image 002" and "image_003" which would mean they could be imported as a jpeg sequence in the software.

As standard the document was then set up in after effects.

• dimensions- HD screen. 1080p 720p
• frame rate- 25 frames a second
• interpret footage- frame rate 25
• interpret footage- loop 50 times
• import jpeg sequence- select all three files then open
• add these to timeline
• edit to size on screen

The the illustration lines were masked using the one tool. We were advised to do each masked section in the order it was drawn, as this would look most natural for the following animation.  As each line was masked it was important to not close the masked layer fully, and to leave a small gap, as otherwise the mask wouldn't just be a line, it would connect and form a shape. This would then make the effect not work.  The masks can be seen below with a different colour per line masked.


To the left here is an instruction of how the stroke was added to these masked lines. This could be then edited on the left project tab, changing the colour and the stoke width. The effect then applied on the object can be evidenced below. In order to form an animation which looked like the object was being hand drawn, the project controls needed to be edited further. The "end" option was set at 0% to commence the animation in the timeline, and then set  to 100% in the timeline when i wanted the animation to be at its most complete. At first this was set at 9seconds, so the image was whole for a second before looping again. The paint style was set to "reveal original image". This would mean that the hand drawing effect would now animate the graphic.

 After this the editing continued on the main composition tab. A background texture was suggested as this would further indicate a hand drawn quality. For this reason the background I selected was that of damaged paper, with stains and rips. I thought the stained effect worked well with the theme of a coffee takeaway cup as certain areas looked like coffee cup ring stains from cups placed on top.

Above shows this texture being used, and to take away the large white stroke around the drawn lines the multiply blend mode was applied to the jpeg images sequence. What is revealed now it the minimalistic illustration slowly being drawn (mask by mask) on top of the textured background.

Colour was then added to the animation. The asks were redrawn, but this time closed in order to form a full shape. This meant that coloured could be used to fill. Theses masks were separate to the line masks and so the editing could be done with the lines and the block fill working separately from each other. This too adds to the natural, innocent aspect as the outline could be shown before the colour joining it, just as the process is for illustrating and adding colour in real life sketches.

The variety of difference outputs utilising what I have learnt can be seen below, with a link to an uploaded vimeo file.

The same techniques were applied to each of these different outcomes. 

https://vimeo.com/user44881903

In creating the developments for this project I did face some unexpected issues. This came when trying to add text in to the project window and then the timeline.
The typeface was chosen on photoshop and then this was manipulated on different layers so that the alignment differed slightly between each replication. This was (like previously) saved as flattered image and saved as a jpeg to form a jpeg sequence of 3 files. However when saving under 'image_001/002/003' I didn't account for the original coffee cup drawing being then saved over by the  text as it was saved as the same name and same file format. This caused lots of problems as when the original file was opened, the layers containing the effect were automatically changed from cup to text. After this, when the cup drawing was re-imported the masks didn't align and the frame rate changed which I was un aware of as it was a new imported sequence.  It took a lot of trial and error before realising what had changed and be disrupted, and what therefore had to be edited to get the cup animation back to how it was previously. The text files had to be saved under new file names and then be added as a jpeg sequence and have the frame rate changed to 25 and be on a loop rate of 50 and then be added to the timeline before the animation started to form in the way I had hoped.

choosing typeface

little days regular

american typewriter lite

KBSoThinteresting

Transatlantic cruise demo regular

type used in animation

Pen tool to mask outline of the text

type used in animation

timeline of animation for the 3x coffee cup animation 

Having realised my mistakes, the last example shown above was created with a much quicker process. This was further sped up due to just one layer of text being used instead of a three image jpeg sequence used. This works better than previously, as this is a single line type and it doesn't jump and move around the screen so can be read more clearly. 

finance and contracts

Finance Sheets

project costs (own records, for client to pay for what is used)

• design
• paper
• inks
• pencils/ pens etc
• data storage
• travel
• to client
• to subcontractor
• bought in costs
• photography
• illustration
• design
• allocation of general running costs (including financial costs) 
• total of design costs
• production
• production
• transport
• delivery
• total production costs
• payment on cost (added costs that weren't allocated)- round up general costs to account for this)
• exchange rate on cost
• Total project cost (what currency is used, and what is the costs for swapping currency)
• buffer (hidden costs outside of contract)
• Total cost (basic costs, not including the designers time)
• staff time
• staff members (hours worked and what you are paid per hour) each person on the team may be at different hourly rates depending on what they are providing for the client. 
• hour cost
• hours worked
• total cost
• other time costs (transport costs, e.g. working on the train, is that for yourself for the client)
• total costs staff time
• total project client costs
• total staff costs (for project)
• total project costs
• overhead costs
• including allocation of general costs
• profit element (10%)
• final client bill
• this is what the client sees (underlined) , they do not see the rest. 

company financials

• costs 
• electricity
• gas
• water
• rent
• business rates
• communication
• landline
• mobile
• broadband
• general stationary costs
• headed paper/ compliment slips
• business cards
• printer cartridges
• paper
• pens
• ink
• data storage
• marketing overheads
• marketing/ promotions (how do you get people to see what you want them too)
• finance/ management (keep up to date finances on a regular business)
• general liability insurance 
• (insurance or someone having an injury if someone visits you)
• insurance for employees 
• professional indemnity insurance (must)
• you are acting as a professional, give professional work and speak professionally. If you don't stick to this you can be sued. E.g. protect yourself from things going wrong. Don't let your work be used badly and badly reflecting on you.
• look after your designs. 
• if the company continue to use it, it can't be a failure on your part. 
• equipment depreciation
• computers
• programs
• printers
• building repairs fund
• staff costs
• loan interest
• total costs (financial costs not including project costs) 

staff costs

• staff member
• gross pay
• pension
• national insurance 
• income tax ( pay this on behalf of the employee)
• other deductions
• net pay
• hourly rate 

Cash flow (making sure money coming in is per monthly known, and know when it is going out)

some months you might be in to debt, e.g. month 1,2,3. But then by month 6 you have the money to repay these debts. This is how you stay afloat. 

• staff costs
• project costs
• overheads
• total costs
• project income
• other income
• total income

full cash flow ( normally done by financial departments)

• every factor accounted for here.

Contracts

client side - contract between you and who you are delivering too

• duty of contract
• supply what the client asks for
• what does the client really ask for
• ensure parameters are put in place
•  (don't want scope drift)
• get a parameter of price 
• duty of care
• to look after the client and their concerns 
• in any circumstance 
• know what the clients business is
• get a broader understanding of the economic environment. 

remember a company is a 'person in law'

employee side- contract between you and your staff (this included any freelancers)

lot of employment legislation to adhere to, have to protect employees from unfair actions and practices.

• duty of care- to look after our employs
• mental and physical care
• safe working environment
• procedures to resolve issues
• clear job understanding 

Your firm lies in the middle of these two side. 

Employment Terminology

sacked - you've been bad, stolen something, shown out of the firm, very negative

dismissed- not as bad as sacked. Neutral and depends on context

probation- period of time you need to serve before you are permanent and have employment right. Notionally for 1year.

released- the firm had no further use for you, they may release you back ion to the job market. Normally done during probation.

redundant- company can't hold on to you, positive, you gain statuary pay off.

resigned- you leave the firm out of your own free will.

 

Know what you're own contract says;

• subcontractor
• employee
• fixed term contract

Remedies- things that go wrong, that need tone fixed, and how can they be fixed

1. talk through the problem, understand the issue. Develop a plan to correct the issue. This works for the majority of cases. Most issues are small. 
2. seek remedy via a legal process. Law indicated what you must do- quite procedural. If you decide to take to tribunal, you can do but there is a cost to this. 

subliminal advertising

In parallel to emigre was critical thinking to design practices.
Ellen Lupton and Abbot Miller

• 1985- established a studio called design writing research
• 1996- book published 
• graphic design constructed the world we live in
• but with a deconstructive design mindset.
• reveal the political structures hidden by design.
• subliminal advertisement (ways in which this can be reframed)

Subliminal Seduction (Lupton)

• influence without recognition directly
• cinema houses would do this in trailers by flashing images of things that could be bought at the concession stand. 
• popularity grew in 1960's 
• why she was attracted to subliminal advertising 
• ideology and social control, impose a way of thinking upon the audience. Don't notice the small things, but they have an affect say on purchasing patterns. 
• Hermeneutics (interpretations) everything can be subject to interpretation, nothing is straightforward. Each person has different way to make sense of things. 
• appears she would campion this idea, and be receptive to this idea but no.
• she is critical of the writings that have been done on this
• doest think of it as a real phenomenon, it doesn't work and is a constructive myth.
• it does locate an important truth maybe

Wilson Bryon Key

• book subliminal seduction
• advertising encodes sexual overtones in to ambitious images
• leads through series of posters/ adverts
• how they instil a sexual agenda 
• Lupton- Connection through reading ambitious images and wordplay of advertising  (puns etc)
• postmodernists like the idea of double coding.
• breaks down the message, by suggesting a way to read and travel through the image.
• Lupton says Key makes us look for something letter based within the image. We are to look for possible diagonals. A-tunes us to look for diagonal shapes within letters like X and Z. 
• e.g. the frosty ice cube image could appear to have a letter X in. 
• the ice cubes read SEX. Its ambiguous but a deliberate strategy. 
• once seen in this way, the frame is all you see. 
• can we also say this may contain lips or faces
• something else we subconsciously notice without realising. 

Room 237

• documentary 
• interview fans of his work and what they read in to about this works.
• the films are fascinated as filled with subliminal affects. 
• shining- film
• hundreds of subliminal messages
• disturbing stories of sexuality are hinted (haunted phantom of demons who are attracted to humans) 
• fans discussing are so detailed and in depth analysis of the film on a subliminal message. 
• perfect alignment leads to sexual innuendos and sexual images
• extreme lengths to see these readings, but once seen, its very hard not to see it. 
• did Cubric mean them all?

Lipton suggests that Key's sensationalised writing 'creates a subliminal image and the idea become pare of 1970's folk culture.

Has real affect in the world, as they provide the basis for a cultural folk law of subliminal advertising. People fall in to line with Key's ideas because of this. 

absolute subliminal, advertisers stat playing on this and start using it. E.g. "Absolute vodka' in roster typeface within the ice cubes again.

• more of a joke than to real effect
• its self conscious
• and design to 'take the mick' maybe 
• knowing ironic?

Some designers deny they use subliminal messaging. e.g. Camel smooth cigarettes. 

Lupton casts doubt upon the subliminal advertising and its effectiveness

Key thinks Cinematic blidverts increase concession sales- repeating this under experimental conditions (stages experiment) nothing is found. There is no increase. Lupton wants to prove that this is not the case. Its all in the brain, not on the page to a certain extent. 

Key tells you what to think and what to look for and find within the image. Once you have been told, you can't not see what he is suggesting is there. He frames our perception for us. Its a constructed perception. Without this phenomenon we wouldn't have more advertising campaigns like this. 

• there are ideological/ subliminal effects of advertising
• adverts entrench status quo and ways of being. 
• tease out of the image control structures. 
• modes of politics are included within the imagery. 
• can we deconstruct these.
• representations of cultural normality are transmitted in a quasi-transmitted fashion
• myth of subliminal messages
• when really there is a show of power interests and cultures encoded into the imagery. Because this is societal norms.

Has the way we think about subliminal shifted over time?

Stuart Ewan

Analysis in to the images once masked. Do they have hidden more sexual images? Can you see this automatically, or do you need to be told what to loom for within in order to see the i

Rachel Milner  Dissertation example

1. intro, methodology, outline
2. Edmund Burke, Kant, Sublime, Noumenal, Phenomenal

Law attempted to be passed to make subliminal imagery illegal. 1958

Are emotions subliminally tackled. through;

• music
• colour manipulation 
• framing 

e.g. John Lewis advert at Christmas 

Dr Robert Heath

The psychology of Emotional Influence in Advertising 

• the best adverts are those which aren't meant for the viewer to be intently watched
• they should be played in the background for full effect
• e.g. O2. 1990's. Lots of money on the campaign, no one could recall the main message behind the adverts. This is not forceful marketing a product, therefore people were unaware who they were associated with or what they were adverting. 
• Most effective aren't those we love or hate. They should be able to effortless slip things under our knowledge and make us do things we are unaware of. 
• e.g. compare the Meerkat. Excelled success from fictional website and toys for example
• mintel report that this has put them with a high market share. 
• e.g. Go compare 
• Gio Compario. Most irritating campaign. But structurally the same as compare the market. We hate this advert but this is the most prominent one. Indirect modes of effective advertising. 

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeumJ6yf1pNLyv44aDzzYviPPmkPN5SAo6IlYps4Sm8tRuB78aOCkOADhCrOGYP9CN-y5nd5Lv-_ezzVCM5m73PfVbHdw6mTv2kQkGOiJqLl4yBwT1AsDmbuvfdV1DANycpxJRTM-JFmY/s1600/Gilbey%2527s+subliminal.jpg

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHu5TFYKphh_abZJsAQn1AVzS17YSN2UCYpMDOyN7uXn8wWcuDAgWbjtkMWMjuweJAwvN_z7Iu1rtd1yh8NRQ3qTBzRYuyU0pIsIb-973E5HQ8-iL2B09Sjn1dqJd5rK7bQNVk6fdjxYg/s400/Absolut+subliminal.jpg

essay keywords and literature

Literature 

Literature means the;

• Definitions
• sources
• relevant examples

Literature Review;

• is the critical presentation and discussion of the main sources of your topic.
• starting off the main body of the essay
• starts off broad
• What does it does?
• shows good knowledge
• originas
• definitions
• vocabulary
• knowledge of
• main ideas
• writings
• and practices
• shows a variety of approaches and opinions
• understand significant of;
• ideas
• writings 
• practices
• Identify areas of interest/ areas that might be neglected
• how your question fits in
• and why you want to follow that particular research. 
• How to find the main works?
• use the keywords to search dabbles
• library
• google
• google scholar
• text, work or item that;
• has an important effect on subsequent development of the field
• has it been used in several other;
• disciples
• topics
• fields
• has this been replicated either in;
• approach
• or methodology
• Sources and Help
• make notes as you read
• these clarify your understanding
• actively do it at the sam time as reading
• keep copies of useful material
• have difference types of literature
• book
• articles
• catalogues
• artefacts
• websites
• different categories of literature;
• primary literature
• find the original. 
• oriniald insights or creative expressions. 
• secondly literature
• discussing someone else opinion/ findings. 
• analyse and popularisation of the primary literature
• tertiary literature
• dictionaires, encyclopaedias, handbooks
• Finding resources, very few results?
• this is normal
• try different keywords
• maybe broaden your topic 
• or search for synonyms
• find the vocabulary most common in this topic
• search  different database
• different library maybe
• check reference lists of the source that you have already found
• this way you can search every reference of the one good example. 
• as others for help
• e.g. the librarian

Keywords

How to generate Keywords; the strategy

• define your topic
• pick out the keywords
• words that indicate the main concept of your topic
• brainstorm alternative keywords that another author might want to use for a very similar study
• choose a database
• e.g. in the library, Google scholar.  Subject specific databases. 
• keywords lead to good literature resources being found. 

Example

"Scandinavian Graphic Design: History and International Acclaim"

• Scandinavian
• (International) Design
• Acclaim (special form of recognition) 
• Graphic Design
• (Scandinavian) (Design) History 
• Industry 

DO's

1. start of broad then focus on your research question
2. give a sense od the history of the topic
3. be clear, systematic and coherent
4. critically reject upon the information you present
5. examine your own bias
6. check details (spellings and names)
7. organise the ares and material you will focus on
8. make sure your sources are correctly references

DON'T's 

1. Omit classic writings and practices
2. discuss ideas without references
3. use inaccurate references or citations
4. use key concepts and terms without defining them
5. use slang or jargon
6. accept positions at face value. (do not assume all someone does or said is valid and is correct)

firms

How and Why setting up a company is important to you?

A lot of people are self employed and sell their trade (physical or service) and these are sole traders. Its very easy to start, and very common amongst freelancers (designers).

Its easy to set up, but be sure to set up clear records for financial reasons. The tax has to be paid accordingly, and the tax man will calculate how much is owed and this is unarguable. 

After this (from the 1750's onwards) as trade are, partnerships grew and developed as individuals need more money in order to develop a trade. 2-3 people combine to make up the money needed, in return for a financial gain at the end (i.e. a financial gain). These people agree so the partnership would seem simple, however in government/law a two person agreement would automatically be set to 50/50, and the liability is split 50/50 too. This proves trust, often accountancies and lawyers use this, to prove they are trustworthy and have a professionalism. Its imperative to make sure you know fully who you are going to a partnership with.

Sleeping partners- provide the financial support but has no responsibility in the business management, just take their share of the profit at the end. 

Victorian times meant people needed more money and people to invest. Government (UK uniquely created) LTD. This means whatever you place in the agreement, that is ally are liable for, e.g. £10,00. Americans call this INC. Limited Liability Firms means a lot of people can help place money in to a firm, and know the value of that risk. It also meant people could invest in a variety of firms. The company however has to publish their accounts in order for a fair agreement. The investor must be fully aware of the profits/loss and have these checked bean indecent auditor. These must be published annually, with a statement of profit or loss, a balance sheet statement (assets and liabilities) and a list of directors and addresses. This data is all lodged with Companies House (government run repository.) 

Starting a LTD firm

• easy
• buy off the peg from a solicitor
• takes 2 weeks to be running
• be aware of paper work
• costs around £200 to set up
• stopping a ltd firm is difficult
• ltd firm is a "person in law"
• It has the same rights as you or I.
• must do what is best for the firm and not for yourself
• what is the firm, is the firms, not yours
• conflict of interest may occur

This has been spread out and copied all over the world.

PLC- Public Limited Company. 

• e.g. London stock market- who buy and sell shares. 
• open to anyone
• short term or long term investment consideration

Issues of debt

• must understand costs
• look at how things are spent and why
• must know money control

Cash flow is the most important part of a businesses. The only must flow in and out, regardless of profit. The outgoings just have to be in no excess of the in-goings.

Entrepreneurship and Business Engagement

• entrepreneurship
• being in business
• filling a gap in the market
• geographical
• specialism
• ability
• product
• Know your competition
• it may take a while to get on to the ladder
• businesses are risk adverse
• your competition is anyone e.g. print, or animators that are doing a design job
• what is your aim?
• financial gain
• kudos and a reputation (would you rather think out side the box and be iconic in what you have made) (do you want to take risks?)
• society/aid... want to use design to help out. 
• How do you succeed?
• go for it (make sure your good idea is the first idea)
• just do it (don't let someone else pip you to the post) 
• make it work (you have to have the desire to make this happens) ( have to be committed) 
• Tenacity
• don't give up when there are problems
• work through the issues
• solve the problems that occur
• must have drive to get back to where you wan to be
• Don't be precious
• our ideas will get criticised
• change must occur, be open to this
• your work will always want to be modified
• have courage and grace to accept alterations
• listen to what others want, that will reduce the changes. 
• Ability to do
• practically, what is possible
• pragmatic 
• ability to ask
• do you need to act
• or initiate action
• chase up what you want done
• manage in reverse... don't be late for the client. Set an earlier deadline to be on the safe side.
• It's not what you know, it's who you know
• not ideal
• get over it
• make your own network
• develop yourself through connections
• understand it and use it.
• who should you know?
• what is the cost/ return
• if someone is going to help, will they expect that returned
• this is a cost to you
• know what this is in advance
• favour done, a favour is owed 

Barefoot Gen animation

Barefoot Gen

(click to enlarge mind maps for details)

David Deamer

Thomas LaMarre

https://app.mindmup.com/map/_free/21e67640b55811e68d87fdbe133570e3
https://upload.wikimedia.org/wikipedia/ru/archive/a/a4/20101125141353!Barefoot_Gen.jpg
http://media.bloomsbury.com/rep/bj/9781441149091.jpg
https://s-media-cache-ak0.pinimg.com/736x/75/4c/99/754c99b0a71d36f16a39e62f680f5c6b.jpg
https://app.mindmup.com/map/new/1480330361891
http://imrc.jp/images/upload/lecture/data/262-307chap18LaMarre20101224.pdf
https://app.mindmup.com/map/new/1480332248229

essay introduction

We were introduced to the essay requirements during this seminar session. This will be developing on the research found for the mini 5 minute presentation we conducted to conclude the last theory project. For this reason my essay will be regarding food menu design and its psychological impact (I entitled this "Food Menus: Scrumptious or Sales".)

We were given guidance on how the structure and style of this essay should be written, because as design students its typical to be less skilled in literary pieces in comparison to design related projects. 

In this essay we are the argue the topic we are addressing, but an argument is an opinion with evidence supporting that side. With this in mind, lots of research needs to go in to each side of the debate and have supporting research to back up each of these points in order to have an effective essay structure. 

A guideline for our structure was also given;

1. Title
2. Abstract 
3. Keywords
4. Introduction
• set the scene
• aim of the essay
• how this will be attempted
• what to expect from the rest of the essay
5. Main body
• broad initially leading to more focused writing
• not to be descriptive text
• organised areas to focus on
• critically reflect on what is presented
• literature reviews
• case studies?
• research question answered throughout
• grammar correct and checked
• avoidance of syntax errors
6. Conclusion
• summary of findings
• how work will be confined in the future
7. Reference list
• anything used directly in the essay
• much match those used in the main bodies of text
8. Bibliography 
• any material looked at or used while writing essay
• not included in the word count

Written list of "DO's" and "DON'T's" that will help in writing my essay.

typography posters

Brief- A3 Poster One — Acoustic Night

Session 2, 

Bar 122 Live, 120 New St, Huddersfield, HD1 2UD

Acoustic Club

Every Tuesday evening from 7.00pm — late

01484 654 321    www.acoustic-club-hudd.net

strum@acoustic-club-hudd.net

@acoustic-club-hd

You can only use typography

You can only use THREE type sizes. 

One large, one medium and one small.

Just use Red, Black and White. 

You can also use tints too.

 Brief-A3 Poster Two — Craft Beer Expo 2017

Session 2

6-19th June 2017 

Tickets Now On Sale, book online.

The Huddersfield Craft Beer Expo 2016

Magic Rock Tap, Willow Lane, 

Huddersfield, HD1 5EB

01484 649823    

www.huddscraftbeerexp.com

beer@huddscraftbeerexp.com  

@huddscraftbeerexp

You can only use typography

You can only use THREE type sizes. 

One large, one medium and one small.

Just use Red, Black and White. 

You can also use tints too.

Brief-A3 Poster Three — Interpret

Session 2

Your poster must include the following:

Designers name.

Full uppercase alphabet.

Full lowercase alphabet.

Numerals and glyphs.

Years active.

A short paragraph about why you have chosen your particular designer, what is it about them you find 

compelling or explain why you wanted to try and 

understand more about their approach.

Quickly research your designer.

Find out key information you need.

Call out the characteristics that make up the visual 

language of your chosen designer. Do they use a 

particular colour pallet? Any specific typefaces used? Do they structure their work in a particular way? Is it hand-drawn, physically made?

Example shown below.

Brief- A3 Poster Four — Wilson's Republic 6

Session 2

The overall theme for the evening and talks is:

"Resilience".

13th April 2017

6.00pm — late

Bates Mill, Milford Street, Huddersfield

HD1 3DX

A Design Network for Huddersfield

www.wilsonsrepublic.com

@wilsonsrepublic

#WR6

Christopher Nunn

Lord Whitney

James Sommerville

You need to include the WR logotype and pipe marque.

You need to use the WR colours, only use Red, 

Black and White. You could also use tints and half-

tone patterns of those colours.

Developments are shown below. With my final design showing at the foot of the page. The work previous slowly inspired how I wanted the final poster outcome to look.  With the theme being 'resilience' I wanted the '6' to stand out against the background, but decided I didn't with the background and main focus to be too contrasting. This was also the case due to the limited use of colour requested in the brief. The final outcome too has the impression of being pushed out of the background colour, I think this reflects a resilience as the character is further ahead than the rest and is stronger and bolder by being int he foreground, it is much more prominent. 

http://architecture.yale.edu/sites/default/files/publications/2016/Aug/07-fall-2.jpg

https://en.wikipedia.org/wiki/Michael_Bierut

http://www.pentagram.com/#/home