ip

ip- intellectual property
ipr-intellectual property rights

Patents 

these must be NEW
How things work
How they are made
What they are made from
Technical contribution

Can last as long as 16 years.
Can be costly to implement and acquire.
pre patent £25

Trade Mark

Distinguished your good/ services from your competitors
Same as a BRAND
This can be REGISTERED

Copyright

Automatic protection covering anything written or performed
Issue is proof of originality
Registration £50

Design Right

The way the object works
Similar to copyright
It is automatic
The key issue is proof and originality
Registration £50