In this lecture we were focusing on how in this communication field, to is essential to have a strong connection between the sender and the receiver of information. The message must have clarity to be interpreted as intended when delivered to the desired audience.
Key terms
message- short communication, words and signals from one to another
meaning- what the source or sender expresses. What the receiver infers from the current context.
Here shows a diagram of how the information can be passed on from the sender to the receiver.
- The sender encodes; this is done through semiotics usually- in which symbol and forms are used to represent ideas or concepts. Their aim is to visually communicate in a way in which will be understood from the receivers point of view. The sender also picks which channel it will be sent through; and this is dependent on appropriateness e.g. quick (urgent), private, or is feedback needed.
- Channel or medium of transmission- this is effective in different formats depending on the situation. Each has strengths and weaknesses. An example of a channel is advertising- this can be in the form of broadcast like tv, radio, cinema and music, digital through mobile or web and through print. It is essential that the channel of transmission does not interfere with the signal. In other words designers want a direct signal, they don't want noise interruption as this will detract from the message. Designers take control of this transmission in what is referred to as design authorship. Anthony Burril has don't this with "don't say nothing" and google beach". while Richard Linklater has done so by producing a comparatively diverse of film of boyhood called "waking life". Kurzgesagt also had a similar 'no interference' approach as they composed there science in a 'nutshell' animated video. This is an example of video that would be used on a 'touchpoint' in which users could interact with, without significant understanding being pre-needed. (this is ideal)
- The receiver decodes; this is done through interpretations. As the receiver is influenced by there own attitudes, experiences, knowledge, skills, perceptions and culture. Marshall McLuhan concluded that he believed the media to be the message as he had studied the effect that technology had had on the people. His book "medium is the massage" expressed his findings. David carson also found a link with technology in his piece "the book of probes" where he writes 'the only human thing about us, is our technology'.
fundamentally the only way to ensure that a message has been correctly composed, transmitted and received is through the feedback of how it has been interpreted by the end user, and that this is correct.
