(please click to enlarge image for clear, readable text)
In this weeks studio time, I rethought the direction in which I wanted to approach this brief. I had previously wanted to explore the layers of my own personality, but during the group seminar discussions we agreed that in some persona projects it is hard to detach from the content. Because of this the work can become quite, unintentionally sentimental, it is hard to receive criticism on and is hard to produce from a detached perspective.
Following on from this i was heading towards how I presented by self in the cyber world instead. This could still be linked to an element of my personality and each person has several personalities which they portray at different times in front of different people. A social media presence is just one of these self portrayals. Taking a snapshot of my Instagram profile for example- there was a key theme of how I chose to post pictures of food. Thinking about this further I thought about how common this was amongst other people- we all have a compulsive need to show either '# clean eating' or '#dirty food'. Maybe to show off or maybe to reflect something similar to the profiles of food bloggers. People discussing food online is so prevalent that food blogger's opinions have high prestige, and value to the companies/ brands they mention. This further ties in to people online need to be liked- one way this can be done is by location tagging and by company official profiles following or re-sharing your personal experience. This innocently taken photo can therefore make you feel apart of the company/ brand and that your custom is valued.
Another reason in which i wanted to focus on food was in regard to the cyber technology we can use in relation to food. In particularly dieting and lifestyle apps. On a recent health visit at the doctors, she suggested i track my diet and exercise through an app and suggesting "just monitoring it online". The blasé attitude she approached food monitoring made me think of the level of technology we have now in order to improve our health- with just a scan of a barcode we can uncover nutritional information and tailor this to our own personal diets. Us and technology have now become one for something as common and mundane as food consumption.
The exemplify the success food has with a cyber audience there are key celebrity figures;
In this weeks studio time, I rethought the direction in which I wanted to approach this brief. I had previously wanted to explore the layers of my own personality, but during the group seminar discussions we agreed that in some persona projects it is hard to detach from the content. Because of this the work can become quite, unintentionally sentimental, it is hard to receive criticism on and is hard to produce from a detached perspective.
Following on from this i was heading towards how I presented by self in the cyber world instead. This could still be linked to an element of my personality and each person has several personalities which they portray at different times in front of different people. A social media presence is just one of these self portrayals. Taking a snapshot of my Instagram profile for example- there was a key theme of how I chose to post pictures of food. Thinking about this further I thought about how common this was amongst other people- we all have a compulsive need to show either '# clean eating' or '#dirty food'. Maybe to show off or maybe to reflect something similar to the profiles of food bloggers. People discussing food online is so prevalent that food blogger's opinions have high prestige, and value to the companies/ brands they mention. This further ties in to people online need to be liked- one way this can be done is by location tagging and by company official profiles following or re-sharing your personal experience. This innocently taken photo can therefore make you feel apart of the company/ brand and that your custom is valued.
Another reason in which i wanted to focus on food was in regard to the cyber technology we can use in relation to food. In particularly dieting and lifestyle apps. On a recent health visit at the doctors, she suggested i track my diet and exercise through an app and suggesting "just monitoring it online". The blasé attitude she approached food monitoring made me think of the level of technology we have now in order to improve our health- with just a scan of a barcode we can uncover nutritional information and tailor this to our own personal diets. Us and technology have now become one for something as common and mundane as food consumption.
The exemplify the success food has with a cyber audience there are key celebrity figures;
- the diet chef with lean in 15
- jamie oliver e.g. food revolution (sign it, share it)
These celebrities have such a huge following and high recognition for they're work- and this was basically accelerated by utilising social media.
