art=
- for example a pencil and models and he speaks about how this was all he needed to be creative and let him imagination flow at his dining room table.
- His first graphic design interest was colours and styles and type seen on the stickers and transfers to decorate toy models with.
- Another interest was on all the logos and symbols on scout and cubs badges which he could stitch down his arm. There was no interest in the skills which got him the badge- but the look of the emblem.
school=
- saw his way out of trouble to win attention through being great at art
- his one gcse obviously reflected his lack of care for the schooling system.
- His A gcse was in art though which reflects where his true talent lies.
College=
- work hard and play hard
- and led to a path of working his way up to where he is now.
- filing collection of things in 9 shoe boxes. They are little interesting, inspiriting things he finds in his every day life. Quite novel and playful in characteristic but always include a graphic or style type style he finds particularly interesting
- offered a job off the back of his final show.
Now he explains his style has been formulated from these experiences. In studying illustration at art college, his work is a mix of illustration and graphic design really. This is often reflected through branding of both big and small companies with big or small funding available. Overseas and locally his work is seen with a playful illustrative twist or more corporately.
A most recognised design was the branding behind the identity of ghd, logo included.
Quite a lot of partnering with makeup or fashion brands is seen as his illustrative skills are harnessed to create drawings with an editorial style which are often popular with these fields.
- drawing
- illustrating
- screen printing
- package design
- designs for print
- painting
stress the freedom his job allows. There is no daily timelines or requirements, if it a creative process, so requires a creative approach to how the work must be formed.
Examples of Branding
- hepworth gallery wakefield (top lit gallery with hard lines and shapes, that should be utilised) needs colour within there to lighten the mood and to create an atmosphere that promotes creativity. e..g canvas or transfers on the walls to promote art within, as the building totally allows those modifications. Branding could be done by four key shapes, e.g. the outlines of the unique building designs. Simple colour palettes and use of the artwork there can be used within the graphic framework to brand it in every way. Add some humour and some smiles to the industrious look.
- victoria gate casino leeds. Money orientated clients are difficult to work with. They need good rationale and reasons behind spending money. Start with V diamond, with 50 different adaptations of this logo beforehand before this version. This branding is so versatile to be used on uniforms, statues, signage, playing cards, member card, chips, adverts, carpet etc. Colours of blue, purple, gold, red are all cliche colours, but they are stereotypical and just work. Especially as gold can reflect the money and luxury they would want to promote.
