Monday, 14 March 2016

advertising: a sign of the times

40p out of ever £1 is spent on digital advertising.
530% growth on the amount of adverts on social media.
A predicted growth by £1 billion every year, from 2015 onwards.

TIMELINE 
1960's

birth of teen culture
social change
optimism
US market became an influence
Burn back's VW advert
freedom
liberation
TV adverts directed by the film makers of today.



1970's

creative
self-confident advertising
trend setting 
try 'new' shocking elements
attach stories to adverts that last generations
political instability 






1980's

yuppies
north/ south divide
rich vs poor
social inequality was high
new media/ technology was developing
consumerism
more money spending
channel idents first used
high street brands across all high streets. 




1990's 

Globalisation
new media worldwide
Brand Management taken seriously
kinder face of advertising
fun experimental designs
new labour
cool Britannia
e-commerce commencing

http://38.media.tumblr.com/
tumblr_lloyx0yyK01qhd6bw.jpg







2000's


millennium
millennium bug
less is more mindset developing
fun adverts
advertisement to fuel to 'talk' factor
interesting, 'new' concepts and ideas







BRANDING

"single idea/ concept you own in the mind of the consumer"

e.g. Coca Cola, in which have maintained a solid brand for 130 years. 


http://www.coca-cola.co.uk/stories/history/advertising/the-logo-story/_jcr_content/lead/smartslides1/slide1.img.png/
1426182101987.jpg

What is a brand?;
  • branded animals
  • concept of singularity
  • unique
  • people, places, ideas
  • rely on habit
  • something we want to be associated with
  • accelerated through advertising
  • marketing is what targets brand to the right audience
  • should be place din the right market place
  • brand and consumer must express same values. 


How ikea changed their brand image?;
  • known now for sleek, swedish design
  • cool coloured design
  • large superstores
  • had to find a way to target a british audience
  • used women as the main audience
  • women are house proud and have own income now to spend
  • tv advertisements that focus on females completing home improvement.
  • "Chuck out your chintz"
  • public were ready and needed this change 

















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