An industry talk from Chris Skelton and Jake Greenwood of Thompson Brand partners. Chris was the manager of WHAT creative before being absorbed by this Leeds based agency, while Jake was hired after gaining valuable experience on a placement year at media comp in Leeds.
Thompson Brand partners are responsible for print but mainly digital content in order to give a suitable platform to the companies, brands or individuals that they work or collaborate with. This agency apply or are approached for business in the field particularly surrounding 'branding'. As part of this, the client can rely upon a ethos and brand style being rolled out as a constant identity across all channels and areas of their business- such as; social media, print, advertising, interior decoration, logos, etc.)
Some examples of their partnerships are;
- confused.com (whole re-branding process)
- Leeds Building Society (long term partnership of gradual changes)
- Harrogate bottled water (iconic design of product packaging)
- Olympic bid ("stories of the world" film and imagery)
- Keelham Farm shop (re-brand as well as interior design)
Digital first, print second
OLD print based graphic skills
- draw
- paint
- product design
- packaging
- typography
- lettering
- writer (tone of voice/ strapline)
NEW digital and print graphic skills
- draw
- paint
- product design
- packaging
- typography
- lettering
- writer
- video/ film
- sound design
- computer generated image
- motion graphic
- user experience emphasis
- interaction features
- web design
- colourists
- advertisers
- marketers
- coders
Identity
-consider development. Gradual (Google) or immediate
-sound is relevant. Click or ping (e.g. Facebook navigation app sounds)
-social media presence. Formal or informal. All to follow one tone of voice or core brand.
-recognisability. Logo and colours or plain design which still reflects company. (e.g. channel 4 ident adverts "didn't want to tell the viewer what channel they were watching, but why they are watching it."
digital pros
-popular platform
-static and moving images (animation, GIF's)
-diversity
-convergence capabilities with significant field crossovers
-online is clients first touch point for company
-personalised experience
e.g. through advertisement cookies, personalised addressed emails to suit your needs/ preferences, interaction, involvement for the individual. (Cancer Research- donators can have image as part of a collaborative DNA helix design, indicates gratitude and their investment is recognised publicly) (Multi Adapt- Google created note book to cross over between physics and digital)
