This lecture focused on how sound can have an influence on the overall effect of final production outcomes.
Particular emphasis was placed on how sound has to be manipulated in order to fit seamlessly alongside graphics or animation. Or in the case of tv idents/adverts, the music disrupts commercial televise and changes the discourse of viewing structure. (e.g. channel four 'new' idents, aren't to advertise the channel but to remind views of why they have chosen to watch that channel.)
Other promotional work for channel four can also be linked here, as they had competitions for small sketches to be aired on their network which were publicly made. In this talk with Sara Nestruk, she displayed the work she had submitted for this. The hand drawings used with digital editing software accompanied by music and voice over worked well together to form a captivating short clip. In this she mentions focusing on memories and how people have different perceptions of the past and the clarity of which they remember.
In her hand drawings the detail gradually reduced as the same story was told and retold, as if the memory was becoming more vague.
My representation of this is below. How a characteristically filled portrait gradually reduces in detail from left to right.
Here piece was titles "The Accident".
The sound was essential in this piece to capturing the emotion as desired. Sara explained how the script was written first, then voiced as a draft to give a guide for the speed the animation needed to move at. This was then refined by using a voice over performer whose voice would be used on the final output.
