Monday, 16 January 2017

media types

Media Categories

  • ambient (outdoors)
  1. commonly regarded as outdoor. 
    1. billboards
    2. ads hells
    3. posters
    4. vehicle wraps
    5. bus/ Train wraps "T"sides, "rears"
    6. building wraps
    7. Guerrilla
  2. price;  2 weeks. 
  3. lighting
    1. not lit
    2. back lit
    3. fornt lit
  4. static and moving image available 
  5. 6 week deadline
  6. issues;
    1. proximity to roads can be good
    2. is it still clear and have clarity or will it get mucky
    3. does location affect colour choice
    4. local council permission for sometimes is needed.
  7. must be quick
  8. must be high impact
  • print 
    • (audience can dwell on this for a long time)
    • can be seen time and time again.
  1. magazine
    1. can need up to 5 weeks to produce
    2. FHM used to cost £17,00 per full print colour on a page
      1. FPC- full page colour
      2. FPM- full page mono
      3. DPS- double page spread
      4. cc- column centimetere 
  2. newspapers
    1. have a quicker turnover to reveal breaking news. 
    2. the shorter the time, the more expensive to achieve.
      1. circulation- number of people who buy it
      2. readership- the number of people who buy it (e.g. dentist waiting room, bought once, read multiple)
  3. journals/ newsletters
  4. books
    1. old technology?
    2. this is even digitalised.
  • broadcast
  1. TV (does not include abc, don't have adverts)
    1. itv
    2. sky
    3. BT
    4. Netflix
    5. Amazon 
  2. adverts
    1. all scripts must be put infant of British Advertising Agency, they accept or reject. This is just spoken word however
    2. advertising standards authority (part of OFCOM), they can force an ad off air, or off a billboard immediately. 
    3. very high cost
      1. depends on;
        1. time of day
        2. length of ad
        3. the program on after or before it
        4. number of viewers
        5. demand for ad space/ time. 
  • entertainment 
    • cinema
      1. ads are before the film
      2. the time limit is not so strictly restricted, e.g. better for an ad story.
      3. audience is captured, reality suspended
      4. entertainment imperative
      5. will these be remembered by the end of the film. 
      6. works out relatively cheap, compared to tv. 
      7. depends;
        1. film type
        2. rating
        3. expected impact, e.g. a blockbuster
    • performance
    • new media
      1. online aspects
        1. Netflix
        2. amazon
          1. often have trailer and ads in front of what is being shown
          2. problems with regulations but same broadcasting rules should apply although harder to police. 
      2. blue-ray/ DVD/ CD
  • Social media
    • to better to communication to the people that are most important to you
    1. liability for self publication
      1. concerns legal issues such as;
      • libel
      • deformation
      • bullying
      • misrepresentation
      • plagiarism
      • theft
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