In this seminar we studied how every process requires a narrative- and that there is a "hollywood formula' in which has an ideal structure.
This could be linked to our studio and proposal work as this too has to have a continual story in which there is flow as well as being able to spark interest
As you can see from this diagram, a story just have a beginning a middle and an end.
BEGINNING- set the scene, opens up a "hook" in which will captivate the audience. This sets a story which is ready to be unfolded. Character, story and setting are all described in "The Lighthouse" in the first act, this set up responsible for 25% of the story, and also contains one plot point in this example.
MIDDLE- the middle sections contains majority of the story points and adds the detail and story to the intended theme. E.g. action, confrontation, crisp happen within this section. 50% of the story is within this span of time, with several plot points excelling the story from one scene to the next.
END- The ending is essential a story as this has to satisfy the audiences needs and be a concluding outcome in which they are content with the cut off point- whether this be positive or negative or even be unresolved with a cliff hanger end in which questions are left unanswered. The end should link back to how the story commenced as the content has come round full circle to now close. This 'act 3' is also 25% of the story and should never be a 'let down' to a viewer who has remained intrigued throughout.
The "best advert of 2010" mouse and cheese uses a contrasting plot point and audio soundtrack to build interest and to end in an unsuspecting way- leading the audience on a roller coaster of events.
